Looking Through The Glass

     The mood of this advertisement is depressing and it does this by showing a girl crashing through the picture frame glass as if she was going through a car windshield. It is designed to show what could happen if you drink and drive.  There is not much balance in the picture, most of the "action" is located on the left side, but the frame is facing toward the right side. There is not a lot of space being used; only a portion is filled with a graphic.
     I feel that this image holds a very powerful message. It is very simple, yet extremely complex; the visuals make it better than most drinking and driving ads that just show alcohol and a teen's face. What this advertisement could use to help it is some sort of text to catch the viewer, there's a sentence in the corner "Don't make it a grad to forget" in very small font that does not influence the ad at all.


Calder Bateman Communications, Edmonton. Advertisement. Adgoodness. IHaveAnIdea, 2005. Web. 14 Nov. 2011. <http://www.frederiksamuel.com/blog/2006/05/madd.html>.